An up-sell is where you encourage a client to buy a more expensive item. A cross-sell is where you show related Cable-Protector Winder Fruit-Cover iPhone Silicone Cute Cord-Wire USB or perhaps accessories. These techniques increase perceived value to the customer. The moment customers are offered bundles or related products, it makes the shopping experience more convenient. It saves them time looking for these items and even suggesting situations they may not have thought of..
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